Joe Burger




How do you talk to gen-z?






business:

VICE & brand partners


brief:

Give older marketers and brand strategists an intro into the minds and lives of gen-z. 


background:

A new generation of citizens, clients, and consumers is on the horizon and everyone seems genuinely confused. Who are “gen-z”? What does it mean to be young in the late 2010s? What have their lives been like? How do they see the world? And more urgently; how do brands reach them? My report compiles a mix of quantitative research from a variety of sources with qualativite trend reporting and insights from social media.










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