ECD: Tom Punch Editor: Tyler McCauly

In the summer of 2015 I was the creative force behind VICE's channel on Snapchat Discover. I was tasked with shaping VICE's presence in the new medium while keeping true to the brands signature tone of voice. My visual thesis was to create low-fi, GIF style animations to replace traditionally polished headline images. With my direction we increased engagement, grew our audience, and made a bunch of new fans by pioneering the non-verbal top-snap and the screenshot sharable formats. By the end of my run, VICE was one of the top publishers on the platform with millions of unique views every month.

"...VICE seems to be using the platform the best. / VICE is the only one I’ve seen building substantial content regularly."
- Sarah Lacy on PandoDaily