Joe Burger



How can Democrats take back the White House in 2020?



brand:

The Democratic party


brief:

2016 was a wake-up call for Democrats in America. With ample quantitative evidence supporting an overwhelming win, the party came up short when the votes were tallied. In 2020, and in the 2019 media run-up, the party needs to understand what makes a successful candidate/campaign that can take them all the way to the White House.


background:

My work, dubbed “blueberry pie”, is a qualitative report on potential 2020 Democratic candidates, policies, and campaign strategies. Using social listening techniques, cross-channel media surveys, and the most recent political polling available, I’ve created a vision for a middle-winning party that I hope can inform and create diolouge.
















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